CLIENT CASE STUDY

Sneaker Thrift Store

This sneaker thrift store launched their sneaking thrifting website in October 2023 and tasked us with helping to drive traffic and convert shoppers into buyers. 

We began with a small Google Ads budget, Meta Ads budget, and an email list of about 1,000 people who had requested information about the store prior to its launch. 

In less than 12 months we were able to optimize the advertising and marketing campaigns so that they were spending $2k on ads while generating $20k in revenue. 

HOW IT WORKS

We started by using Google Performance Max ads and Meta Advantage+ Ads along with email marketing. As we dialed in the return on ad spend from both channels we found there was a much higher return from Meta Advantage+ and paused the Google PMax ads, to maximize sales from Meta and email. 

We believe strongly in taking a data-driven approach to email marketing. This includes using a/b or multivariate testing and letting the results show us the best path forward delivering the highest revenue for our clients.

If you would like to work with us, you can explore our services and reach out for next steps.

THE
KAC APPROACH

HOW IT WORKS

THE RESULTS

The optimization of their marketing channels and website has resulted in the ability to spend just $2K per month on average on ad spend resulting in ....

Resulting in an average of $20K per month in revenue:

With about half coming from sales directly from the ads, and the other half coming from email + SMS marketing sales. 

We continue to optimize both the email, SMS and ad campaigns to drive higher and higher sales.