CLIENT CASE STUDY

Lash Business

A 7-figure online lash shop signed on to work with us for 6 months to set its email marketing strategy, and to execute its campaigns throughout this time period. 

When they signed on with us we moved them into Klaviyo to give them advanced e-commerce email + SMS capabilities in one platform.

We then set up automated email sequences for abandoned cart, browse abandonment, loyalty, and other emails that are triggered by specific actions. 

Finally, we put together a weekly email strategy that included newsletter-style nurture emails along with sales emails to promote the company's online shop.  

Prior to hiring KAC Marketing, the 7-figure brand was not taking a strategic approach with its email marketing. They wanted to see what would happen when they had a senior-level marketing team creating their strategy and executing on their behalf.

We believe strongly in taking a data-driven approach to email marketing. This includes using a/b or multivariate testing and letting the results show us the best path forward delivering the highest revenue for our clients.

If you would like to work with us, you can explore our services and reach out for next steps.

THE
KAC APPROACH

HOW IT WORKS

THE RESULTS

During our 6 months working together (February was our set up month), KAC Marketing was directly responsible for generating $227,932.10 in revenue for the brand. 

This comes out to an average of $45,500+ per month in revenue over the 5 months that we were sending emails on their behalf. 

$140,103.52 was generated through weekly emails we sent. 

An additional $87,828.58 was spent on automated email flows we setup for the brand that will continue making them money for years to come!