The Pritikin Wellness Retreat located in Miami, FL is a resort and wellness program that is medically supervised to help guests learn to manage chronic diseases like diabetes, high cholesterol, high blood pressure, and heart disease.
A stay at the retreat for two weeks will cost around $10,000 dollars, and many guests stay 3 to 4 weeks or longer.
The founder of KAC Marketing has managed social advertising for the wellness retreat for many years, and the agency continues to be the go-to partner for generating social advertising leads for Pritikin.
We are honored to be a part of the marketing team and to take a data-driven approach to assist with sales.
Each month the KAC Marketing team creates new social media ads that are run on Facebook and Instagram.
The ads promote different programs, specials, and other offers the resort has available.
These ads may be shown to custom audiences, such as warm leads and graduates of the program, as well as new prospects who fit the ideal client criteria.
Some ads are directed to the website, while others are On-Faceboook or On-Instagram leads.
The average cost per lead varies depending on the audience and the program being promoted; however, the average cost per lead is under $20.
For a program that costs $10,000+ per visitor, this leaves plenty of profit margin.
We believe strongly in taking a data-driven approach to social advertising. This includes using a/b or multivariate testing for all campaigns and letting the results show us the best path forward delivering the highest Return on Ad Spend.
If you would like to work with us, you can explore our services and reach out for next steps.
Over the course of 12 months the ad campaigns have achieved a 2,019% ROI with a 5.5% conversion rate from lead to booking!